mRELEVANCE, LLC recently launched an interactive campaign for Traton Homes that encouraged participation on the Atlanta homebuilder’s Facebook page. Participants guess where the homebuilder will open its next community by clicking on flowers that represent cities on a treasure map. Additionally, houses on the map mark the spots where the builder’s six most recent communities have opened and give more information on them. The fun spring-themed contest is powered by a Facebook landing page and includes lead capture.
To participate, individuals visited the Traton Homes Facebook page at www.facebook.com/TratonHomes and were able to see an interactive graphic where they clicked on a flower to guess a specific location. Participants who guessed the correct location were entered into a drawing to win a $200 gift card from Home Depot. The winner, announced on May 31, 2013, was Andrew Bostic, and the location was Lafayette Square in Sandy Springs. For more information on the new town home community, please visit http://www.tratonhomes.com/community/lafayettesquare/
